PDF Ebook Chief Marketing Officers at Work

PDF Ebook Chief Marketing Officers at Work

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Chief Marketing Officers at Work

PDF Ebook Chief Marketing Officers at Work

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Product details

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Audible Audiobook

Listening Length: 13 hours and 19 minutes

Program Type: Audiobook

Version: Unabridged

Publisher: MWI, Inc.

Audible.com Release Date: October 4, 2016

Language: English, English

ASIN: B01LXPQ9F7

Amazon Best Sellers Rank:

Steimle provides readers with an inside view of what makes a successful CMO, what they focus on and measure, the technologies they use, and their perspectives on the future marketing. I enjoyed the diversity of individuals and experiences his interviews captured. You can pick and choose the chapters on CMO's of most interest to you. I started with that approach, but ended up reading the entire book in a couple of days.

This is a must-read book for any marketing organization embarking on a digital transformation. It's written in a practical, interview style that is highly relatable and exceptionally valuable for new marketing leaders. After I read it, I bought copies for my entire global marketing team and required everyone to select a CMO from the book. Every team member delivered a 5-minute presentation on their CMO. The team loved the book and started applying many of the strategies in our program.

Josh just flat out knows what he's doing. I own a digital marketing agency and a software development company and the things he's placed in this book will improve all aspects of your career in any kind of marketing. I've placed this book in our company library for interns and others to reference.

A wonderful tool so you can learn from others in order to not make the same mistakes as they did! - Mareo

 Hi I’m Douglas Burdett, host of The Marketing Book Podcast and I’d like to tell you about the book “Chief Marketing Officers At Work” by Josh Steimle.So if you work in marketing you’ve probably noticed that it’s changing. A lot. In fact, an Adobe study of marketers indicated that 76% of marketers think that marketing has changed more in the past two years than the previous fifty. So if marketing has changed so much, then what the heck are chief marketing officers doing at some of the biggest, best-known and fastest-growing companies these days?With Josh Steimle’s new book, “Chief Marketing Officers at Work,” we have a much better idea. The book contains 29 in-depth interviews with chief marketing officers from companies like, GE, Harvard Business School, The Home Depot, Nestle' and Target.The interviews are eye-opening!If you’re a marketer, you’ll want to see just how much marketing has moved from art to science. And how trends in digital marketing, analytics, and marketing automation have pushed marketing to adopt data-driven approaches that would make a CFO's head swim. And if you’re in the C-Suite, you’ll gain an appreciation for how marketing has changed, particularly how it overlaps with business functions that were previously viewed as separate and distinct like sales, HR and recruiting, customer service, operations, and technology.One of the most interesting insights I gained from this book is how given the changes in marketing and how it’s much more directly connected to revenues and growth, it’s no surprise that the CEO position is increasingly being filled by former CMOs.If you want an extremely up-to-date perspective on what chief marketing officers actually do and how they are leading organizational change and overcoming challenges, you’ll want to read this book.And, to listen to an interview with Josh Steimle about “Chief Marketing Officers At Work,” visit MarketingBookPodcast.com

Chief Marketing Officers at Work is a brilliant book that contains some invaluable advice. As marketers, we often learn through case studies, industry reviews and white papers, or experimentation. CMOs at Work goes over the marketing background, career growth, and what works for 29 marketing leaders working in some of the most established startups and corporations worldwide.The book will reveal some of the successful strategies of marketing directors, CMOs, and marketing influencers in high tier organizations. It covers some hiring advice, managing marketing teams, building a successful marketing strategy, valuable tools and techniques, how to sift through data and how does a marketing strategy transform over time. It's a must-read and is also available on Audible.

This book needed to exist, and so I’m very thankful for it. However, I wish the author hadn’t used a “standard questions” approach. There were opportunities for follow-up questions to take topics into greater detail that weren’t taken advantage of, as well as natural opportunities to follow threads out of superficial depths. The “standard questions” approach allows each interviewee’s answers to be more effectively compared, but it’s a dull format, and a truly skilled interviewer would have done an even better job with this same concept for a book. Compare this book to Gig: Americans Talking about Their Jobs and the contrast is huge. In Gig, we get to much better, more insightful content and better stories.

This book is a gem. One of my favorite books (series) is Market Wizards, which are interviews with traders. This Chief Marketing Officers at Work takes a similar approach interviewing CMOs. I like hearing about how each CMO approaching marketing. It helps me improve, confirm, and discard my philosophy of marketing in the context of my business. I find myself thinking, throughout the book, 1) Yes, I do that, I must be on to something; 2) I have thought about that, many I should do that, I knew I was on to something; and 3) I didn't know that. I should work on that. I believe this book will be foundational in my marketing education and plans for becoming a CMO.

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Chief Marketing Officers at Work PDF

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Chief Marketing Officers at Work PDF

Chief Marketing Officers at Work PDF